Many streaming platforms exist on the market, each offering different features, subscription revenue, or features. So how can we know which platform is the best streaming platform to earn money? We’ve analysed five game streaming platforms to help you make the best choice possible. Let’s dive into the subject!
The key to understanding other viewers is the knowledge of slang words they use to express their emotions on the chat. But fear not! To help you, we’ve prepared a complete dictionary of the Twitch slang you need to know in 2024!
2025 was the year when the attention economy stopped being a theory and became an operational reality. Across marketing teams worldwide, the same challenges kept resurfacing: rising media costs, declining effectiveness of traditional formats, and audiences increasingly resistant to interruption. For brands trying to reach Gen Z and younger consumers, the problem was no longer […]
The third quarter of 2025 was a period of strategic growth for inStreamly. While our AI-powered technology continued to secure award-winning global campaigns, the company made a significant move to formalize and scale its comprehensive gaming marketing services in Poland. This evolution solidifies our position as a leader capable of delivering end-to-end, high-impact gaming solutions. […]
Bank Millennium Virtual Vibes 2 proved that the metaverse is no longer an experiment, but a real channel for reaching young consumers. When the average time spent at a virtual festival is 25.5 minutes, brands have a chance for authentic contact with their target groups. The numbers speak for themselves: 336,000 participants, over 550,000 game […]
Denmark’s digital advertising landscape gets a significant upgrade as Bark Agency, a forward-thinking Danish marketing firm known for its work with brands like Adidas and PlayStation, announces a strategic alliance with inStreamly. This collaboration introduces a revolutionary approach to reaching Denmark’s growing gaming audience through authentic, non-disruptive live stream advertising. Bridging Brands with Danish Gaming […]
Publicis Play, the gaming division of the communication group Publicis Groupe Czech Republic, has started a collaboration with inStreamly.
Zarobki na Twitch to złożona sprawa. Zależą między innymi od rozmiaru widowni czy liczby współprac. A ile zarabiają mali streamerzy?
inStreamly pozwala zarabiać pieniądze na streamach. W przeciwieństwie do większości umów sponsorskich nie ma minimalnej liczby widzów lub subskrybentów, których potrzebujesz, by zacząć!
In markets saturated with offers, attention is scarce and hesitation is expensive. One of the most reliable psychological accelerators in digital commerce is FOMO—Fear of Missing Out. It works because it reframes a decision from “Should I buy?” into “What do I lose if I wait?”, which naturally increases urgency and reduces delay. This article […]
E-commerce platforms face a fundamental problem when approaching gaming audiences: gamers can smell advertising from miles away. Traditional retail brands attempting to “enter gaming” typically follow a predictable playbook: sponsor an esports team, run banner ads during streams, maybe create a branded Twitch overlay. These approaches share a common flaw – they treat gamers as […]
Traditional economic theory assumes that consumers act rationally, evaluate all available options, and choose what maximizes utility. Real-world behavior consistently contradicts this assumption. People procrastinate, overspend, follow trends, and make purchases they later regret. Behavioral economics explains why. By integrating psychology with economics, behavioral economics shows that decisions are shaped by cognitive shortcuts, emotional reactions, […]
Consumers like to believe they make rational decisions. Marketers often assume the same. In reality, purchasing behavior is shaped less by deliberate analysis and more by mental shortcuts known as heuristics. These shortcuts simplify complex choices, reduce cognitive effort, and allow people to decide quickly in environments overloaded with information. Understanding cognitive biases in marketing […]
Every marketing strategy ultimately depends on one fundamental question: how do consumers make decisions? Budgets, media plans, targeting strategies, and creative executions all assume a certain behavioral logic. When that logic is misunderstood, even well-funded campaigns underperform. Understanding the consumer decision making process is therefore not theoretical; it directly influences how brands allocate attention, build […]
For years, ad blockers were treated as a technical annoyance. Today, they are a strategic reality. If you’re a marketer running digital campaigns, understanding how ad blockers work is no longer optional. It directly affects your reach, your measurement, and ultimately your ROI. This article explains ad blocker mechanics in simple terms — and why […]
Digital advertising has never been more expensive.At the same time, ad avoidance has never been more sophisticated. So how many people use ad blockers in 2026 — and what does that mean for marketing leaders trying to reach Gen Z, gamers, and digitally fluent audiences? The answer is not marginal. It is structural. Globally, more […]
Gen Z is the first generation raised entirely inside the attention economy. They never experienced a world without algorithmic feeds, infinite content availability or persistent digital connectivity. As a result, their media habits – how they focus, engage, consume, and filter – have been shaped by platforms built to maximize time spent and extract attention […]
In digital communication, attention is no longer a vague concept – it is a measurable, economic resource. As advertising costs rise and audience behavior becomes increasingly fragmented, brands need reliable ways to assess whether users not only see content, but actually engage with it. This shift makes attention metrics one of the most important areas […]
We’ve been busy behind the scenes. While 2025 was a year of transformation, 2026 is about execution and precision. We’ve rebuilt our engine to ensure that your brand doesn’t just “appear” on a stream but becomes a meaningful part of the gaming ecosystem. 📋 Release Notes: Version 2.0 at a Glance Kick Integration: Full parity […]
2025 was the year when the attention economy stopped being a theory and became an operational reality. Across marketing teams worldwide, the same challenges kept resurfacing: rising media costs, declining effectiveness of traditional formats, and audiences increasingly resistant to interruption. For brands trying to reach Gen Z and younger consumers, the problem was no longer […]
The third quarter of 2025 was a period of strategic growth for inStreamly. While our AI-powered technology continued to secure award-winning global campaigns, the company made a significant move to formalize and scale its comprehensive gaming marketing services in Poland. This evolution solidifies our position as a leader capable of delivering end-to-end, high-impact gaming solutions. […]
In inStreamly we believe that the AI revolution represents a paradigm shift comparable to the creation of the internet. It already enables teams to deliver significantly higher quality results today, and AI serves as excellent support for creative teams. It will never replace them, but it certainly allows them to spread their wings even wider. […]
Bank Millennium Virtual Vibes 2 proved that the metaverse is no longer an experiment, but a real channel for reaching young consumers. When the average time spent at a virtual festival is 25.5 minutes, brands have a chance for authentic contact with their target groups. The numbers speak for themselves: 336,000 participants, over 550,000 game […]
After a record-breaking Q1 2025, inStreamly continued its momentum through the second quarter, achieving further industry recognition while delivering breakthrough campaigns that redefined gaming marketing standards. Here’s how we elevated the bar even higher. Major Industry Recognition and Awards EMMA Media Marketing Polska victory Our “DEW IT ANYWAY!” campaign for PepsiCo, executed in partnership with […]
After a record-breaking 2024 with over 150,000 streamers in our community, inStreamly hit the ground running in Q1 2025. Here’s what we’ve accomplished in the first three months of this year. “Live Streaming Trends 2025” Report: Streaming Is the New Television The highlight of Q1 was our comprehensive “Live Streaming Trends 2025” report created in […]
Denmark’s digital advertising landscape gets a significant upgrade as Bark Agency, a forward-thinking Danish marketing firm known for its work with brands like Adidas and PlayStation, announces a strategic alliance with inStreamly. This collaboration introduces a revolutionary approach to reaching Denmark’s growing gaming audience through authentic, non-disruptive live stream advertising. Bridging Brands with Danish Gaming […]
We are already halfway through 2024. It is a bit shocking, isn’t it? The past three months were full of interesting events here at inStreamly. Let’s recap the second quarter of 2024!
Working for inStreamly is a big challenge sometimes. No company is a good fit for everyone. To make things easier, we’re doing a deep dive into the reasons that might discourage you from applying for a job at inStreamly.
The first edition of the inStreamly internship program was a blast. We received over 250 applications, chose seven interns who worked with us for two months straight, and a few of them stayed with us permanently. The second edition was even more successful.
Who could apply for the program? How hard was the recruitment process? Will we continue to do similar programs in the future? Read on to find out!
At inStreamly, we aren’t that big on “the good ol’ ways” of doing things. While some traditions and practices from the past may be worth remembering, we can easily bin others. So what did we do? After careful consideration, we decided to go with the flow and implement a new trend of an unlimited holidays policy. What does that mean, and how will it work?
Remote work is fun and games. However, having a space to see each other in real life and bond is crucial. We decided to organise a week-long trip for our entire team. Check out how it went!
There are many ways to bond with your remote teammates and Valentine’s Day is a great occasion. And it doesn’t always need to be about romantic relationships. Check out how we celebrate Valentine’s Day at inStreamly!
At inStreamly, we believe that having company values isn’t something for the business – they provide a sense of security for employees when doing their job. That’s why we came up with a few basic practices to support us in finding common ground for everyone in the company.
What are your priorities in a new job? What kinds of challenges are you looking for in your company? Check out how do we work at inStreamly and if this career is for you!
Fruit Wednesdays, medical insurance, sports programs. In recent years companies across various industries have pushed the case for a healthy lifestyle. But how many companies really care about a balanced and fulfilling life? Check out how we care for our employees at inStreamly.
