Knorr boosted Ad Recall by 52 percentage points with perfectly timed ads
For Fast-Moving Consumer Goods (FMCG) brands, authentically entering the gaming world is a major challenge. Gamers demand focus and immersion, making them notoriously resistant to advertising that feels intrusive or irrelevant. How can a food brand capture their attention at the right moment without breaking the flow of the game? Knorr, in partnership with GroupM […]