Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let's dive into it. Read more
At inSTREAMLY, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop. Read more
Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it! Read more
The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos - they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete? Read more
The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top. Read more
When designing a brand's communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes. Read more
Cyberpunk 2077 was the most anticipated game of 2020 if not - all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now? Read more
The video game streaming market is on the rise, and the upward trend shows no sign of slowing down. According to projections, it will reach a staggering value of 149.34 billion dollars by 2026. It’s a good time to turn the clock back a bit and examine how we got to this point. The history of streaming is a lot more interesting topic than one would think. Let’s have a brief look at how the streaming landscape evolved over the years! Read more
With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming. Read more
When back in 2007 Justin Kankg mounted a camera to a baseball cap and started streaming his day-to-day life on Justin.tv (later re-named to Twitch), no one knew he would spark a revolution in Internet culture. Since these humble beginnings, live streaming became one of the fastest and most innovative branches of entertainment, with its growth boosted by the 2020 COVID-19 pandemic. Read more
Many of us have felt the effects of the pandemic. Musicians are one of the groups that have been forced to learn to live in the new reality. We look for solutions to problems, and here virtual streaming concerts is a strategy that comes to the rescue! Read more
We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign. Read more
Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content. Read more
At inSTREAMLY, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations. Read more
Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign "Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers. Read more
Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective - on the Internet. Read more
Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution! Read more
Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inSTREAMLY we decided to use this power and create a campaign that would encourage this generation to stay at home. The result? In just a few days we reached 400,000 people. Read more
Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge. Read more
There are over 3,000,000 streamers going live each month. Although streamers create the content, they have very limited control over it. Maciej Sawicki takes a look at the state of the live-streaming market and why this is a revolution for content monetization and distribution akin to the one seen in the early YouTube days. Read more
Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming. Read more
In recent years, gaming and live streaming have evolved dramatically, grown and became a power that marketers should no longer ignore. Especially in 2020. Read more
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